There's no question that a website is an invaluable tool. The fact that we can monitor and evaluate the site in real time makes it potentially your company's most valuable marketing tool. Each access to the website is recorded, along with many other facets of the visit path through the site, the entry page, the exit page, and the time spent on the site. This information provides important clues about your site's effectiveness- and serves as the basis for site updates/changes.
A company's website is a work in progress at all times, and Double Helix can analyze this data to help you fine-tune your site presentation to achieve your overall marketing objectives.
