Need exposure quickly? Does your company want to increase its market share online? With more and more websites going live everyday, it can be harder and harder to get noticed. It seems there is no magic bullet to being at the top of the search engine listings, because if there were, pay–per–click advertising would never have become a reality.
The truth is, internet marketing begins long before your website goes live. Double Helix takes internet marketing very seriously– its why you turned to the internet in the first place– to increase your exposure to the marketplace in the hopes that you would increase sales, lower customer service costs and potentially lower your overhead costs though the use of ecommerce tools. Our specialists use a 3–tiered process to analyze, adjust and monitor your site, ensuring that your website gets the best rankings possible for its size and content.
Site Analysis / Design Process –
During the design phase of the site, we work closely with our clients to choose common themes and messages that will be repeated throughout the site using various tools. This process helps achieve high rankings in search engines.
Search Engine Optimization –
These common themes then become the basis for optimizing the text and the layout of that text within the site for optimal search engine results. With each search engine using a different algorithm (or method) for its results, this can be a particularly daunting task.
Pay–Per–Click Advertising –
Once we’ve launched a site and given the search engines time to visit and rank each of its pages, we can then analyze any shortcomings and apply a well executed pay–per–click marketing campaign to keep rankings high for especially competitive keywords. This ensures a steady stream of visitors to your site, evening out cash flow and taking advantage of any missed opportunities.
Targeted Email Campaigns – Double Helix can help you easily and affordably create powerful email campaigns to stay in touch with your existing customer base or target new customers using available industry databases.
For more about Double Helix’s internet marketing strategies, please contact a representative today at 401.849.0303 to discuss how Double Helix can provide a solid marketing solution for your company!
